As a Marketing major in college I studied advertising theory. In one of my textbooks was a picture of some speakers and the quote “Ever notice how you don’t pay attention to speaker ads until you need some speakers?” The point being that if you are not receptive to what’s being advertised then you tend to not pay attention to the ads. I have found that this is true in many things, not just advertisements. If something is not immediately applicable to you, the chances of you processing and retaining it decreases greatly. Read more »

Posted: June 16th, 2008 under Family, Improvement.
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